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Outsource customer service In India refers to the practice of hiring an external company or service provider to handle customer support inquiries and concerns on behalf of a business. This can include tasks such as answering customer calls, responding to emails and messages, and providing technical support. Outsourcing customer service can be an effective way for small businesses to improve their customer experience without having to invest in additional staff or resources. By outsourcing customer service, businesses can tap into the expertise and resources of experienced professionals, while also freeing up internal resources to focus on other important aspects of the business.